PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.
“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”
Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.
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Providing “Toys with Conscience” to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, Play Fair Toys wanted to be conscience of their online consumers and develop additional website merchandising control. Netconcepts rebuilt PlayFairToys.com to have as much character as their products.
Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.
One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com for all your educational toys & games for all ages.
[ conversion | client admin cms | SEO ]
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Filed under: B2C Business Blogging Ecommerce Portfolio
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In this presentation to The Wisconsin Publishers’ Production Club’s (WPPC) Catalog Innovations meeting in January, Netconcepts’ Director of E-Business, Hershel Reese explains how Web 2.0 has great implications for catalogers and publishers online.
You Will Discover:
- Best practices for RSS usage
- The benefits of user generated content
- Why tagging matters for website owners
- How industry leaders are leveraging Web 2.0
- How social media can bump up your traffic and impressions
Download and listen to the Audio recording: MP3 (34 MB)
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Filed under: Blogs Business Blogging Buzz Marketing online marketing Podcasts RSS Marketing Web Marketing
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Emergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!
This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.
[ database | client admin cms | SEO ]
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Filed under: conversion Ecommerce Email Marketing Merchandising Portfolio SEO Web Development
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Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.
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Filed under: Articles conversion Merchandising RSS Marketing SEO Usability
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Search Engine Strategies — San Jose, CA
This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit
Filed under: Business Blogging RSS Marketing Seminars SEO
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Full Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews.
This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.
[ database | client admin cms | SEO ]
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DMNews.com has relaunched with a new design and a new back-end, both done by us at Netconcepts. On their blog, DM News’ founder and publisher Adrian Courtenay talks about the relaunch and gives us such glowing praise that I feel myself blushing!
A few new features worth noting:
- The entire archives have been opened up. No more passwords required!
- Articles support both comments and trackbacks.
- Deep links to old articles have been maintained through 301 redirects.
- The site now offers RSS feeds. Not just one main RSS feed, but every category has an RSS feed.
Filed under: Blogs RSS Marketing SEO Web Development
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